Personal Identity

As a lifelong fan of Grease and I Love Lucy, and an owner of a baby blue 1957 edition Fiat, I felt I had no choice than to pay homage to the mid-century aesthetics that have influenced me so heavily, both personally and professionally. I was also reminded of my childhood summers spent on the boardwalks of New Jersey, and my early and ongoing infatuation with the classic motel and diner signage that lines the East Coast.

 

With these treasured and meaningful sources of inspiration, I strived to create a versatile mark that felt familiar and nostalgic, while still youthful, contemporary, and fun.